Halloween is a popular cultural holiday around the world. Halloween costumes have long gone beyond just being "decorations"—they’ve become key elements that bring emotional experiences, encourage social interaction, and help with commercial activities.Whether it’s for families to bond with their kids, young people to have themed parties, or shops to get customers and do marketing, high-quality Halloween costumes give the holiday more life. They also work as a key way to make people more involved and increase commercial value.

Emotional Experience: Creating Immersive Holiday Atmospheres and Awakening Role Resonance

The core charm of Halloween lies in "role immersion," and costumes are pivotal to realizing this experience. Data from a consumer research firm in 2024 showed that 92% of respondents believed that "wearing Halloween costumes enhances the holiday's sense of ritual." Children are particularly emotionally attached to costumes, with cartoon-themed costumes (such as Spiderman and Elsa) increasing children's willingness to participate in holiday activities by 75%.Parents report that "children understand character stories through costumes, which doubles the fun of interaction." For adults, retro or horror-themed costumes (e.g., vampires, witches) serve as a outlet for stress: 78% of young respondents say "wearing a costume makes it easier to blend into party atmospheres and achieve mental relaxation."

Social Interaction: Activating Sharing and Dissemination to Amplify Holiday Influence

In the age of social media, Halloween costumes have become "social currency." Data from a social platform shows that during Halloween 2024, views of the #HalloweenOutfits hashtag reached 8.6 billion, and the average number of likes for content featuring elaborate costumes was 3.2 times that of ordinary content. Couple-themed costumes (e.g., Jack & Sally, Superman couples) and best-friend matching costumes had the highest sharing rates, driving a 60% year-on-year growth in sales of related costumes. Workplace groups engage in office scenarios through "workplace-friendly costumes" (e.g., minimalist pumpkin-patterned hoodies, bat-print shirts)—these fit the holiday atmosphere without disrupting work, and their repurchase rate reaches 45%.

Commercial Empowerment: Driving Foot Traffic Growth and Boosting Consumption Conversion

For offline merchants, Halloween costumes are important customer acquisition tools:

Theme parks offer "exclusive character costume experiences," where visitors wearing NPC (non-player character) costumes enjoy express lane privileges. Data from one park shows this activity drove a 38% increase in foot traffic during the National Day holiday, and a 25% rise in secondary consumption (e.g., food and beverages, merchandise).

Retail store staff wear Halloween costumes when they serve customers. This makes the average time customers stay go from 12 minutes to 20 minutes. It also makes the average transaction value (ATV) go up by 18%.

Also, more and more people want customized costumes. Companies make Halloween costumes with their brand elements—like pumpkin costumes with logos printed on them. They do this to make their team more united, and at the same time to get their brand noticed. In 2024, orders for these custom costumes went up 52% compared to last year.

Right now, Halloween costumes are becoming more "safe, personalized, and eco-friendly": Most children’s costumes use reflective materials (to make them safer at night) and fabrics dyed with eco-friendly dyes. These children’s costumes make up 70% of sales in this category.Adult costumes focus on customization, supporting personalized adjustments to patterns and sizes to meet niche needs.Choosing high-quality Halloween costumes not only allows individuals and families to enjoy holiday fun but also brings considerable commercial value to merchants—making them an indispensable core component of the Halloween economy.